What Is Reciprocal Linking History?

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What Is Reciprocal Linking History?

Article by nikhil

Just a few short years ago, there was a web page description tag called the Meta Keywords tag. It quickly became popular with unscrupulous web masters incorrectly applying keywords in an effort to rank better in the search engines. Google, and many top search engines ended up discounting, and ultimately ignoring keywords. It is still important to include this in your page, but for different reasons.

Increasingly, search engines have been placing more importance on a websites “connectivity” to other websites to determine how important, or relevant, your site is. This connectivity is done through linking. A link is like vote of confidence (in the eyes of the search engine) that says, “This site counts.” The more links you have coming into your site means the more “votes of confidence” that your site is worth a visit. Majority rules, democracy in action!

Who stuffed the ballot box?

Again, unscrupulous types have figured out a way to circumvent the system in an effort to gain position in the search engines. The technique was to build massive amounts of inbound links quickly, triggering the search engines to point to your site. The most effective way for the spammers (for lack of a better term) to accomplish this “fast linking” was to band together and form reciprocal linking pools, co-ops, alliances, and partnerships. The majority could no longer be counted on to vote correctly. How true!

Google quickly caught on to this method and had to make a decision. It was decided that the majority could not be trusted, and therefore their vote will be discounted. In fact, reciprocal links from sites that have a page rank of PR1-3 don’t even count anymore. What’s more, associating your site with large reciprocal link swapping programs could potentially cause the search engines to label your site as “unreliable” and have a negative effect on your over all web position.

Educated Voters Rule!

There is a new Vote in town, and it is called the “One Way Link.” It’s not really new, it’s just more important today. The search engines have determined that if someone is willing to “vote” for your site and receive nothing in return, than you must be worth a visit.

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Every link into your site has a “value” or “weight” that is assigned by the search engines. Mathematically, it is very possible (even probable) for a dozen One Way links to have more value than 100 reciprocal links. Think of it as the “New Math” on the web.

The Hanging Chad….

“So why not go out and purchase some great One Way links and be done with it?” Is a question I get almost every day. The answer is simple. Google has a patent (yes, a patent!) on its method of determining a web sites overall valuation and relevance. Buying links circumvents their methods, and can absolutely result in being ejected from the search results altogether. What would happen if you woke up tomorrow and your website was no longer in Google?

In addition, that same group of unscrupulous types has come up with all kinds of methods to use the same tactics to turn those link pools into artificial looking One Way links. Google is a lot like the IRS – When they catch you cheating you loose.

The Votes are in.

1. Do not delete your reciprocal link inventory, or discontinue building reciprocal links. Just realize that they do not have the same impact. Swap links with sites that you feel bring value to your web visitor. Exchanging links is considered “natural” in the eyes of the search engines – that’s a good thing.2. Focus on building quality one way inbound links from sites that are in the same content arena as you.3. If you are involved in any unnatural link building practices you need to ask yourself if the risk is worth the reward.4. Provide outbound links to resources that are similar to your sites content.5. Consult your SEO consultant if you have any questions – they have your best interests in mind.6. Get creative – there is more to linking than just directories and websites.

Linking Ideas: Articles, Press Releases, Testimonials, Interviews, Contests, Forum and Blog participation, Social networks, Google Video deployment, and talk to every vendor (with a website) you pay for services, and tell them they owe you a link!

About the Author

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One Way Linking? Yes! Reciprocal Linking? No!

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One Way Linking? Yes! Reciprocal Linking? No!

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Before we jump into why and why not, we need to figure out what is one way linking and reciprocal linking. Why are they important for your website? And then we go to why not reciprocal linking and why yes one way.

Link building is a concept where you link your website in another website. That is, you place your website?s link in another website. So the link acts as an entry point for users searching for a particular or related keyword.

For example, let us say a user is searching for a particular keyword and comes across a site A. And you have placed the link to your website (site B) tagged to the same or related keyword the user is searching for. He/she might be interested in looking into your website for that keyword and click on that link. And voila! You now have a user on your website!

This way, random users can be directed to your websites from other websites through legitimate link building. There are various strategies to link your website to another. This is a high paying strategy, user traffic-wise, followed by mane SEO link building campaigns. That is because search engines have high regards for one way linking and reward the user with better page rank.

One way Vs Reciprocal

One way links are bit difficult to obtain, though not very much. That is because, only one website gets benefitted and the hosting site does not. So, previously websites used to exchange each other?s links and post it on their website, regardless of whether they shared related content or not.

Search engines found it annoying for two reasons. Reciprocal linking was done to manipulate page rankings and it was misleading to users. There were no quality links and the search engines turned up with websites that had absolutely no relevance to what the user was searching.

To banish this problem search engines rejected any sites containing reciprocal linking and such sites never came up in the search results itself. It is thought that good sites with high page ranking will never go in for reciprocal linking if the other site?s purpose is only to get higher page rank. This is the reason why one way linking is supposed to be more credulous.

One way linking is regarded highly because for the hosting website to place your link on its website, your content must be worth something. If the hosting website finds your website not worth it, it is never going to allow it.

Most websites will host links only to those websites which they feel will benefit their visitors. Hence only reputed, trusted quality link will be hosted. Since there is a barricade between the hosting sites and the sites wanting to build link services, it just become a more meticulous task.

Since the strategy here is more on grounds of mutual respect, the same is appreciated by the search engines.

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Do Reciprocal Links Work To Increase My Page Rank?

Do Reciprocal Links Work To Increase My Page Rank?

Article by David Fishman
























Reciprocal links work like this. You will put your link on someone else’s website and they will be able to list their website on yours. It is a trade off. But, there has been a lot of controversy about these links. Do they work to help improve your page rank in search engines? Do they hurt your page rank? Should you bother investing in them? To answer these questions, take a moment to consider both sides of the coin. The bottom line, to most webmasters, is that they are capable of working for you.

Why They May Not Be Good

When reciprocal links first began to be used, it was a trade off between one webmaster and another. If you were in the home decorating business, for example, it would be beneficial to work with and have a link to a company that provides windows. You both would benefit. When the webmasters did this, they found that their websites did in fact rank better. In fact, it worked so well that they went out and sought more and more of them.

There in lies the problem. Instead of working with other website owners to develop a relationship and create a reciprocal link that benefited both parties, many website developers found that they could buy these links instead. Now, they did not have to go to the trouble of luring in those that they would like to have links from but they could just buy them. Okay, this is not so bad right? The problem was that people were buying and using thousands of reciprocal links on their website. This is completely unnatural and it just didn’t work well for them.

But, Why?

The search engines soon became wise to this scheme of getting your website to rank well. They developed programs that would spot this problem and in fact people that used this large amount of reciprocal links, in this fashion, were ranked WORSE! They would spend top dollar to get these links from companies that were all too willing to sell them and would end up well back into the search pages.

So, Now What?

Keeping these things in mind, you need to consider wisely if you should in fact use reciprocal links for the websites that you put up. In most cases, if you take the time to work at getting reciprocal links from qualified webmasters instead of buying large amounts of them, you are more capable of securing a sound method for increasing your page rank. If you decide to purchase hundreds of them and slap them on your website quickly, you will face a worst case scenario of lowering your page rank.

Keep in mind as well that one of the best ways to increase traffic to your web page with links is to use one way links. You can get these by using article directory sites. There may not be a sure fire way to take a brand new site and get it as number one in the search engines, you can gain some movement upwards if you use links properly.

About the Author

David Marc Fishman specializes Link Marketing












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SEO: One-Way and Reciprocal Links

SEO: One-Way and Reciprocal Links

Article by Matthew Bredel
























A few days ago, I wrote about SEO and some of the ways to help make your URL more search engine friendly. I also talked about the other ways of improving your SEO by getting other sites to link to you. Remember that there is essentially 2 main types of links:

1) One-Way Links2) Reciprocal Links

(Yes, I know there are circular links, three-way links, etc, but these can technically be included in the “one-way” links categories…we will discuss that in a second). First, a reciprocal link is one where you are offering links one-for-one with another website: “If you put my URL on your website, I will place your link on my website.” This is the foundation of what people refer to as a “link exchange.” Mind you, a link exchange can be more than just an eye for an eye. This can include: “If you put my site on your site, I will link back to yours from another one of my websites”. Also, some people swap URLs in circular manners. This is a follow-on of the last thing I talked about. Let’s take a step back for a second and review the two:

Reciprocal Link: site A <-> site BThree-Way Link: URL A -> URL B -> URL CSo the Circular link is as follows:Circular Link: URL A -> URL B -> URL C -> site A

Now the big issue is: Does it matter?, there is a lot of concern on whether reciprocal links are really worth anything? Do they cancel each other out? Secondly, what is the difference between the Three-Way link, the Circular link and is that a concern?

Basically, there is really no answer to any of these questions. What I do know is this:

1) One-Way links are better than Reciprocal Links2) Three-Way links are superior than Circular Links. There is some belief that Google, for example, is smart enough to realize the full circle of links. 3) Any link that is directed to your website (reciprocal or not) is a good backlink.

You will not be penalized for who links to YOU. However, who you link TO needs to be given some consideration. Remember, you are GIVING your PageRank with whomever you are linking to. Further, if you are linking to not related, obsolete, or removed websites, Google may punish you for it.

But at the end of the day, getting links pointing to your website is always a good thing. I will go over some great ways of getting one-way links in upcoming articles. Until then…

– Matthew Bredel

About the Author

Matt is the currently the owner of a Home Based Business Opportunity Review website including articles, forum, free eBooks and more. He is 32 years old and currently living in San Diego, California.












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Are Reciprocal Links Dead?

Are Reciprocal Links Dead?

Article by WG Moore
























Are Reciprocal Links Dead?

If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.

The latest ‘Google Dance’, nicknamed ‘Jagger’, has caused major concern by those suffering loss of position on the top ranks of the search engine’s listings. So we decided to take a close look at what is happening and see what we could learn.

We have a few small websites that have a limited number of links. These sites are used mostly for research and testing of our primary business in Web Analytics. By analyzing these sites, we were able to quickly get an idea of what is happening in Google’s Jagger Update, which is still in progress at the time of this writing.

By using our web analytics tools, we were able to look at the history of visits by the bots and the links to these small sites. We had to go back as far as January in order to build a picture of Google’s actions. Our software also allows us to look at all links from the SEs, not just those shown by using the browser’s ‘link:’ command. G only reports some of the links to your site, not all.

Here is what we have seen:

Like many other sites, we noticed a sharp drop in rank in our test sites around the first of July. They lost about 40% of their previous link popularity and moved down sharply in rank. Also, duplicate links on a single site disappeared. We now only showed one link from each linking site.

As Jagger started, unlike many others we have seen complain about G’s actions and timing, our sites stayed rather stable. Evidently they had already suffered their major losses. However, there was a small increase in the number of links. This caught our attention. We had expected that, like many others, we would experience further disruptions to our link structure.

But when we examined these links, we were surprised to see that not one of them had been listed with Google a few weeks earlier. Not one. Our research showed that these links had been live in G’s archive, but none had shown up publicly before now. It appeared that there was some sort of ‘aging’ process taking place, but this may just be coincidental. It is more likely that older links disappeared because the host site was lost in the shuffle and our links no longer appeared ‘relevant’.

The other thing we noticed was that not one of these new links was listed on our reciprocal links pages. In other words, all reciprocal links had vanished. We think that this is because G is down-grading or eliminating reciprocal links as a measure of popularity. This does make sense, actually. Reciprocal links are a method of falsifying popularity. Sort of a cheap method of buying a link, if you want to think of it that way.

If your web sites have suffered from the latest ‘dance’, you may want to take a look at the type and source of your links. If they are mostly from link exchanges, you are probably looking at the reason for your move down the list on the search engines.

During the second week of the Jagger Update, a few of our reciprocal links did come back up. However, we also noticed that these were from places where we had highly relevant content. They came from articles where we discussed our area of expertise: Web Analytics, or from forums where we had relevant threads. So we feel that these links came back because of content, not linking.

The other group that came back up was one-way inbound text links, regardless of the originating web site. These links also had strong relevance to our web analytics business. In other words, they contained keywords and/or phrases related to our site and its business.

This research has us now re-evaluating our linking strategy. We urge others to do the same.

We are now concentrating only on building strong one-way inbound links. We are focusing on publicity, articles, directories, and other direct methods of building our image and consumer awareness.

In addition, we are also looking for associated but non competing firms like web developers, Search Engine Marketers, SEOs, web site owners and designers to partner with us to build direct business relationships and the resulting inbound links. This strategy may not be the fastest method of building links, but we feel it is rock solid and within the spirit of good business practices. The best thing is that it is search engine independent.

We will no longer worry about chasing (or beating) the search engines and their ever changing algorithms. That is a fool’s game we are sure to lose.

Instead, we will focus on building rock solid links and popularity with the group that counts: our customers. By focusing on beating our competition and providing a top quality product, plenty of educational information and relevant content, we are sure to move up and stay at the top of the search engine rankings.

It’s something to think about.

-0-

Copyright 2005 by WG Moore

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About the Author

Will Moore is a web analytics specialist with over 20 years of hardware, software and web development experience. He has sat on the ANSII and ISO standards committees, been a speaker at major technical conferences in the US, Europe, China and Singapore and has written numerous articles on various technical subjects. Visit Web Stats Gold at Web Stats Gold for more articles and information on w












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Search Engine Optimisation and Reciprocal Links

Search Engine Optimisation and Reciprocal Links

Article by Tom Greaves
























SEO is a delicate balance between on page optimisation and off site popularity. One way of quickly increasing your Google ranking is to build effective links back to your pages, a long debated subject is the effectiveness of reciprocal links. Google’s advice is to generate back links that are natural in creation, this is why there is a big question mark over reciprocal links.

A reciprocal link is when you link to another page and a mirror link points back to your page, however this is not the only type of reciprocal link. Many sites have a links page, this is used to build links pointing to various sites around the web in return for a link back to the home page, it is also know as a link farm and is punished significantly by the engines.

A very popular way of building links is to exchange links with popular directories. In my opinion this is an ineffective way of building links. Remember Google wants these links to be natural and listing your page with a directory in return for a link back is not a natural link to your site. It is artificial and Google is not going to award this link the same as it would a naturally acquired link.

If you’re going to build reciprocal links then there is only one real way to accomplish this naturally. Firstly you need to publish quality content on your own site, once you have done this search for other articles, blog posts and forum threads around the web to potentially consider exchanging links with.

For a link to be natural it needs to be relevant and of the highest quality, think to yourself, if Google were to review this link manually would they see anything wrong with it? If you can honestly answer no to this then you are on the right tracks. Even though this is a natural way of building a reciprocal link Google is always going to give a one way link more weight, this is because it is almost guaranteed to have been awarded because of quality and usefulness.

Another aspect you need to worry about it is the depth of links. Reciprocal links are never going to look natural if they all point back to the home page of a site. Try to build your links to deep pages of your site, this will help your overall domain profile and increase rank on deeper pages.

About the Author

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