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Advantages of Using Article Marketing

Advantages of Using Article Marketing

If you ever hope to see significant conversions from your online business, then you know how important targeted traffic is to you. It’s understandable and not surprising that people always tend to think about traffic as either what you have to pay out of pocket, or what is free. The beginner internet marketer really needs to think about costs and complexity, and that is why we would always recommend article marketing to anyone; and especially to newbie marketers. Article marketing… What was your first thought? There can be a lot to article marketing; however, it really isn’t hard at all when you get a better overall picture of it. Fine – let’s quickly move ahead and give our attention to 3 outstanding benefits you can enjoy if you use article marketing in your business.

There are uses for article marketing that will create a great side benefit of increasing the PR (page rank) of your site. You can give your PR a shot in the arm, and at the same time you’ll be creating excellent backlinks for your site. Besides that, you can use blogs or sites that publish articles and also pass along page rank to your site. You can directly contact the owners of these sites and ask them if they can publish your article along with your backlink. Actually, what many people do is strike arrangements for guest blogging or contributing articles. One of the other benefits of using article marketing is that it gives you the ability to build targeted backlinks to your website. There are many ways you can acquire backlinks that are relevant, but with article marketing you get the best results because most of the article directories are viewed as authority sites. You should incorporate article directory submissions with your other backlinking activities only because they will contribute in their own right. Also, it’s a great idea to use as many different main keywords for articles so you will have more articles you can write. Let’s take the example of the dog training market, there are literally thousands of keyword phrases aand possiblities for articles; probably more than you would ever want to write. You will be allowed to include several links in your article author bio/resource box at the end of the article, and you should use relevant link anchor text. You can take advantage of articles and directories for getting useful and relevant backlinks to your website.

Yes, millions of people put their articles in article directories, but there’s much more you can do with them. Build your own business and not the directory’s business, and so just post your articles on your blog/site, and once indexed then you submit them to wherever you want. People who visit your site can become your repeat visitors who drop in on a regular basis to check out your article updates. So you can actually use your promotional articles to create a strong relationship with your visitors, which will incline them to recommend your site to the others. Article marketing has been around for years, and there’s no reason to think it won’t remain that way into the future. The really nice thing about it is that even if you’re inexperienced, you can learn about it and use it very effectively. It gives great results, which is why you shouldn’t be ignoring it.

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