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Article Marketing and Your Online Business

Article Marketing and Your Online Business

Article by Leighla Rose

Today, most online marketers make use of article marketing or article writing as a means of achieving success in their businesses. These online marketers have discovered the various advantages that this type of marketing can offer not only for online but offline businesses as well. Article marketing involves the process of writing articles and submission to article directories in order to generate traffic to your own website. It is considered as one of the most significant factors in long tail marketing in which traffic is generated through targeted keywords or keyword phrases.Article marketing can involve your website alone. You can post or publish your written pieces on your website in order to drive traffic. However, it is much better if you are able to submit in prominent article directories, forum sites, blog sites, and social networking sites since these are high-ranking websites. Once you submit to prominent websites, it is highly possible that your articles would be included in the top positions of search engine results. More so, make sure you use relevant keywords or keyword phrases in your pieces.On the other hand, many online marketers have attested that it is better to use article marketing than pay-per-click (PPC) marketing or search engine optimization (SEO). These online marketers find it easier to employ article writing in their online businesses specifically when it comes to generating traffic as well as profitability. Other marketing tools need proficient knowledge and skills; however, in this type of marketing, all you need to do is become aware of different writing techniques and rules in order to produce quality and informative pieces for your target market, readers, and publishers. Although other marketing tools such as search engine optimization (SEO) and pay-per-click (PPC) marketing are also popular among online marketers, many have realized the power of article marketing in saving costs as well as energy since it is very convenient to implement. Article marketing does not necessitate for any funding unless you hire freelance writers to write and submit your articles. Otherwise, every step taken in article marketing is free from any charges as different article directories are free for submission.

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