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Choosing CPA Offers

Choosing CPA Offers

Some common types you will find in any CPA network’s portfolio are free-trial offers, zip-submit offers, & e-mail-submit offers.

For someone getting in to CPA promotion, the variety of different offer types can be confusing – it might seem overwhelming at first to try & figure out what all the different offers are.

As a marketer, you might be wondering how this benefits you. Even though the offer is free, or free, companies are often over willing to pay generous commissions (as much as -0 per lead). The reason is that plenty of of these free trial offers are forced continuity programs – by accepting the free trial offer, the customer is agreeing to pay for more of the product when the free trial is up, often through a monthly auto-ship program.

Let’s start with free-trial offers, because they are so popular among both advertisers & the marketers who promote them. The reason is simple: These free trial offers are often free to the customer, except for a tiny fee (as tiny as .95 or so) for shipping & handling. The customer gets a product they are interested for an astoundingly low price, & the advertiser gets a valuable lead.


All you require to worry about, however, is delivering the lead – retaining the customer is up to the advertiser. That means that you receive a high commission on an offer that is easy to convert, & all you have to do is get the customer to the company’s landing page. Free-trial offers are popular for a reason…

Another very common type of CPA offer is a “zip submit.” All a visitor has to do in order for you to get paid is enter their zip code. You can be sure that the company walking the promotion has a way to make funds from the customer on the back finish, but you as the CPA marketer get paid for the customer’s zip code. These offers convert very well, although they are generally low-paying – you might earn as tiny as 75 cents to for a zip submit, but if you can drive a lot of traffic to them even tiny change can add up to massive funds.

Another similar kind of offer is an “e-mail submit.” You have probably heard plenty of marketers say that “the funds is in the list,” but building a list of prequalified buyers can be hard, & so companies are willing to pay a lot for the right e-mail addresses. That is where you come in: All the visitor needs to do is enter their e-mail address & you get paid. Like a zip-submit, the payouts can be a tiny low, but you can make up for that in volume.

You can learn a lot more about the various types of CPA offers &, most importantly, how to pick the right offer to promote & how to promote it, by checking out the newly-released clickflipcashflow.

Keith is a full time Internet marketer who makes a living creating profitable blogs and web sites.

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