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Goals, Strategies and Benefits of Social Media Marketing

Goals, Strategies and Benefits of Social Media Marketing

Article by Ramadama Dingdong

With so many entrepreneurs and small businesses, reporting disappointing and discouraging results from their social media efforts, I thought it would be a good time; to outline the goals, methods and benefits (or rewards) of this type of marketing. Perhaps if more business owners understood their obligations and resposibilities to the social community, when participating in this medium, then there will be a much higher rate of adoption and success for them; in their future social networking endeavors. With that in mind, I have listed answers below, to the three social media questions, that are most commonly asked; by apprehensive entrepreneurs and small business owners.

What are the goals of my social media marketing campaign? An effective and personalized social media strategy, will build meaningful relationships, with online community members. It will increase consumer awareness, educate the target audience, and build the brand’s favorable reputation; in the marketplace.

What marketing methods or strategies should I apply, when using social media? Firmly establish your brand message, before you begin your marketing efforts. Then, personalize your approach to social media by contributing to the online community, through meaningful branded content, and active participation in a two way marketplace conversation. As well, businesses should show their appreciation to loyal and supportive followers and fans, by openly acknowledge them and reward each individual; for their valued input and participation.

What rewards or benefits can I expect from a social media marketing campaign? Even if your name is Ramadama Dingdong and your company sells Swamp Ass services, these type of marketing efforts can generate positive exposure for your business, products or service. As well, social media resources can provide your business with the information it needs to anticipate and react to changes in the marketplace, that could have a beneficial or adverse affect on consumer sentiment; and potentially help or harm your company’s reputation and revenues.

For most small businesses, establishing a branded message prior to beginning their Internet marketing campaign, will ensure that there is a consistent and cohesive brand message; broadcast to the marketplace and consumers. Then, businesses must articulate that message to their audience, in a manner that they can closely relate to, and is easily recall when cued. If entrepreneurs and small businesses are successful, their business and brand will build meaningful relationships, with new and existing customers; that is based on trust and loyalty. This type of relationship is long lasting and will provide ongoing support, for growing businesses and brands.

About the Author

Affectionately known to his friends as the Swamp Ass, Ramadama Dingdong is a focused entrepreneur, Internet marketing consultant and search engine marketing manager.

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