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How Effective is Your Social Media Marketing Strategy?

How Effective is Your Social Media Marketing Strategy?

Article by David Weasley

The overwhelming popularity of social networking sites like Facebook, Twitter, and LinkedIn has induced business houses to implement a social media marketing strategy for reaching out to a large number of people. The primary reason behind implementing such a strategy is cost effective marketing. Think about it! If you have thousands of followers on your company’s Twitter profile, one tweet about a new product launched is reaching to all of them for free. On the other hand investing in a print or television advertisement would have cost you a handsome amount of money, that too for a limited period of time. In social media you can re-tweet the same news time and again.

The best part about marketing on social media is that you can measure the effectiveness of your marketing campaign. The rise in the number of likes on your company’s official Facebook fan page. The increasing number of Twitter followers for your brand, and the level of interaction on your official social media pages speak a lot about the success of your campaign. With the rising use of social media in business, innovative marketers have come up with tools that can measure the effectiveness of your social media marketing campaign. Let’s take a look at some useful social media monitoring tool :-

Tweet Reach – This tool helps to measure how far your tweets have reached within a certain span of time. Suppose you tweeted about an upcoming event to be organized by your company. With the help of this tool, you can find out how many people on the web your tweet has reached to. Interestingly tweet reach gives only figures, like tweets about ABC ltd. has reached to around 10000 people in a week. Thus helping you to judge the impact of one single tweet.

Google Analytics – This popular tool is an all time favorite for online marketers. When it comes to measuring the traffic sources and visitors to a website, Google Analytics gives you the complete information. Moreover, Google Analytics also gives you a concrete data of the number of visits from social networking sites like Facebook and Twitter. It also gives you a detailed analysis of the keywords that generates traffic to your website, and provides you the geographical details of the traffic visiting your website.

Bitly – This popular URL shortener is a favorite amongst web marketers for its user friendliness. The interesting tool lets you know the details of the number of clicks generated on each of the URL you had shortened. In the analyze section you can find the geographical details of the number of clicks generated. Moreover, it also gives you a graphical representation of the number of clicks generated throughout a span of seven days, or a month. Thus, making it easy for you to judge the effectiveness of your social media marketing campaign and take the necessary steps for further improvement.

About the Author

David Weasley is a prolific writer on all topics related to social media marketing strategies . He is an industry insider who is well up on the latest trends and technologies ruling roost in this domain.

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