Social Marketing – Profit Point Or Pointless?

Social Marketing – Profit Point Or Pointless?

Article by Gavin King

When MySpace really came to prominence several years ago, I remember thinking, “Wow!, It really couldn’t be any better than this!” and I was wrong. The social marketing resources on the web today absolutely blow MySpace away and I am not trying to diminish MySpace in any way. Today there are at least 5 major players on the social marketing scene and I will cover the benefits of each one in this brief article.

The most prominent social marketing site today is far and away Facebook. On Facebook the average user can locate classmates from their high school days, keep in touch with far away family members as well as form interest groups to connect with others from a common industry or interest category. It is the latter option that makes Facebook a social marketing powerhouse. The basic strategy is to build a group of similarly interested people and market your website or products and affiliate products to them. This strategy is very straightforward and is used by many social marketers and affiliates. A second marketing point that Facebook offers is the pay per click advertising running alongside of each member’s personal page. This ad strip rotates ads that are centered on the interests of the person who owns the page to optimize efficiency. Rates are very affordable and work great to increase group memberships. Facebook’s projection and prognosis are excellent as features are added regularly and developers come up with new and inventive ways to make Facebook better, and keep it at the top.

Another very valuable social marketing website is On Twitter you can find people with common interests and add them as “friends” with an option to “follow them” to receive their updates. You can even receive these updates on your cell phone as text messages. In a recent event proving the value of Twitter, an American travelling abroad was arrested and jailed but had no way to contact his cohorts to tell them. Using his cell phone he alerted them to his situation and they were able to bail him out and continue with their work. The most practical use of Twitter is to send out updates on product development to an eager and receptive audience of people you know may be interested in your product, and drive traffic to websites by “Twitting” links to your affiliate resources. The prognosis and projections for Twitter are very good but I do feel may be limited due to the limit in the flexibility of the service.

MySpace has always been a great social marketing site. It originally started to help models who were trying to get started in their industry share their talents and abilities. Although the function of MySpace is similar to Facebook, it is not as popular now with social marketers due to less dynamic, slightly rougher operation of the site. It is a strange thing to see a market dominator become supplanted by the next generation of a genre that it started, but that is exactly what is happening to MySpace. In a very competitive social marketing environment MySpace has fallen right in line with the rest of the pack, instead of maintaining their lead, but is still extremely valuable and very popular from a social marketing perspective. The long term prognosis and projection for MySpace are very positive and definitely command attention from social marketers everywhere.

LinkedIn is an up and coming social contact site which can easily be used to yield social marketing dividends. Although it may seem like an “also ran” when viewed in light of the competition, LinkedIn has it’s own unique qualities that allow social marketers to have a very successful marketing avenue. With the advanced search features and capability to upload pictures and video, LinkedIn has a solid place on the council of social contact sites and should definitely be a cornerstone of any social marketer’s schema. As with most of the other social contact sites users can search for “friends” from almost any interest or experiential category and, as you can imagine, if you can find “friends” there is always marketing potential there.

The final social marketing site that I am going to mention will probably surprise most experienced marketers but here goes. Plaxo is a plug in for MS Outlook which helps the user manage contact information including contact birthday, email addresses, phone number and on, and on. I think that Plaxo is potentially the most useful social marketing application/site out there because it has almost all of the features that are so attractive with the other contact sites, but it is designed to maintain your contact for you, which most others are not. Plaxo will also continually ask your contact to maintain your contact records for you, minimizing your work. It also has a group formation feature which allows you to establish your own special interest groups which has obvious social marketing implications. The drawbacks to Plaxo is that not many people are even using it, or know about it yet, so until it gets more popular it may be an exercise in futility. The long term prognosis and projection for Plaxo is very high and going up so don’t hesitate to utilize it in your social marketing array.

That rounds out my top 5 social marketing sites/programs. Even though each has a different strength, all are very useful and anyone can make a ton of money by learning the mastery of social marketing. I know I didn’t get into a high level of detail on how to make each site/application work well for you, but there is lot more information on my website so visit us and tell us what you think.

About the Author

Gavin King is the marketing director for and enjoys writing articles about legitimate work from home opportunity and how to make money writing ebooks. His articles are informative and entertaining so please share them with friends and bookmark them for review later.

Article Marketing Technique: Probably the most Efficient Approach to Generate Affiliate Commissions.

Article Marketing Technique: Probably the most Efficient Approach to Generate Affiliate Commissions.

Article by Article Marketing Technique: Probably the most Efficient Approach to Generate Affiliate Commissions.
Rob Boykin

Do you would like to create affiliate commissions fast? It can quickly be achieved using nicely planned article marketing technique. Here’s an easy overview: All you should do is join an affiliate program, choose a product, and promote. Does that sound uncomplicated? Well, nearly. Probably the most essential and hardest step is the task of promoting the item. I will explain how you can promote your affiliate product with article marketing to ensure that you’ll be able to produce affiliate commissions fast. Ok, lets get started (assuming you already choose an item to promote).Keyword studyWhen it comes to promoting a product with article marketing strategy, probably the most essential step is keyword research. Your mission here is to find a lucrative keyword phrases (high search demand but low in competition). Preferably, it is greater for you to pick long-tailed keyword phrases. Now put those key phrases on Google search. What you actually want to appear out for will be the top 10 internet site within the initial page result. If most PR of these internet sites is between 0-3, then you are excellent to go.Writing an Item ReviewWrite a review of the item you would like to promote. When you want to make an honest review, you can basically purchase the item to check it out and write what you consider it. But because I do not suggest spending any cash on this article marketing technique, you’ll be able to read other individuals review on that item to get some ideas and just write your own special review. Extracting some vital points from the product sales page and put it inside your review can also aid. Embed your affiliate link prominently within the review and only when it’s suitable.Article writing and Post SubmissionNow you can start promoting your item review by writing 400-500 words article and submit it to high PR write-up directories including ezinearticles and goarticles. Remember, your post must be extremely optimized for your keywords phrase to make this article marketing technique more effective. Put your keyword once in the title, as soon as inside the introduction, 3-5 instances inside the article body, as soon as in conclusion and as soon as in resource box Repeating the processHere’s is exactly where your article marketing technique genuinely shines. Rinse, refine and repeat the complete method. Write additional articles and submit them to other article directories to obtain a lot more backlinks and more exposure to your item review. It is an easy job but it is not easy, patience and persistence is needed. Write 1 article each day and you’ll create landslide of visitors that converts to sales. Pick much more goods and duplicate these actions over and over again. This is how you may create affiliate commissions quickly using only article marketing.

About the Author

To acquire terrific success with article marketing, you’ll want to have an extremely detailed step by step article marketing blueprint to guide you for the efforts. Go to my squidoo lens and I will guide you step by step how you can do an effective article marketing strategy to make money on-line.

Social Media Marketing in 3 minutes http Discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Social Media to position yourself as an expert in your field, teach people how to solve their problems with your product or service and develop a lasting relationship. After all, we all know people buy from people they know like and trust. Discover the 4 step formula for using Social Media Marketing for your business…
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Article marketing allows you to advertise for free:

Article marketing allows you to advertise for free:

Article by Article marketing allows you to advertise for free:

If you are looking for marketing that really sticks and has an effect on your customers and at the same time is free then you are not asking for too much. Article marketing can enable you to do both of these. This will double and triple your chances of getting traffic and transferring that traffic into people who actually end up buying from you.

The right kind of marketing can certainly drive consumer behavior in the right direction. That is exactly the goal of article marketing. Do you wonder why the hell do you have four of the same kind of shirts? Well, it is due to some marketing that has ticked.

When your potential customers get to read about the article marketing articles they will get to know about what the product can do for them, and they will turn into prospective buyers who will visit your website to look further at the merchandise. Once there they will certainly turn into loyal customers. This means that if your marketing campaign is right then the rest of the things will all fall into place.

Article marketing is one extremely simple way of advertising your wares so that it gets noticed by the people who will be willing to buy it. When your articles are well written, they explain your product well and have a link to your website you will suddenly notice more and more visitors clicking on your website. The best part of this is that it is absolutely free and all that you need to do is to write and post the articles. That is not too much to ask for based on the sales that you will be able to generate out of this.

Article marketing ensures that you capture the niche market that is your target audience. It gets the product to where the action actually is. Keep in mind that your articles are going to reach an audience that is already interested in that particular product or service. They are already contemplating buying it. Hence, converting them into a sale is going to be no big deal. Therefore, with the creation of backlinks or RSS feeds you can reach out to so many people in one go.

As more and more people realize the potential and far reaching effects of article marketing, they are adopting this method, and it is becoming extremely popular. Therefore, article marketing can be used as an effective and efficient way to promote your website. All the investment that you will require is by means of the effort and time that you take to write the articles, or else there is no cost attached to it.

Article marketing is one strategy that is of the new age and yet is able to meet all the demands of business like nothing else can. So, if you are looking for tons of traffic to hit your website then article marketing will certainly do the trick for you.

SKG Technologies is a professional search engine optimization firm that aids enterprises, small businesses, and nonprofits rise to the top of their industries. Our clients enjoy top rankings on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization with online marketing services. The SKG Technologies team of SEO engineers, copywriters, and web designers are one hundred percent dedicated to increasing the value of your business web site. Find out more today or email us here

About the Author

SKG Technologies is a professional search engine optimization firm that aids enterprises, small businesses, and nonprofits rise to the top of their industries.