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Search Engine Optimization Made Easy

Search Engine Optimization Made Easy

Article by Kate Williams

Search engine optimization does not require a PhD and will put you on the first page on the search engines. There are two types of SEO.

1. Pay Per Click (PPC) – You can pay Google or search sites to put an ad on the first page.

2. Organic – All the search results not from paid ads

Pay Per Click is going to infuse traffic to your website without delay, however you may spend substantial hard earned cash. By doing some work and putting forth some effort, you can have the same amount of traffic through organic techniques and save yourself a lot of cash. SEO strategies will get you to the top rankings on the search results, yet you must work at it to be effective and to remain at the top. Organic visitors are still the number one source of free qualified prospects on-line and the traffic they deliver to you is seven times more likely to purchase your product or service as opposed to what comes out of the PPC method. Pay Per Click is a quick solution to receive traffic, yet eventually, you should become familiar with organic techniques. This will require understanding of some HTML code, yet it is not tough to achieve.

The Recommended Method of Search Engine Optimization

1. On-Site Optimization: Enhancing vital elements of the internet site, so when the spiders come to the web site, the search engines immediately recognize what keywords the website needs to be placed under.

Title Tag: What shows up in the top bar of the page. Enter a pike between keyword phrases.Domain Name: Use your number 1 keyword, if at all possible, in your domain name.Meta Tags: There are two types, meta description and meta keyword tag. The description should be short and describe your web site. The keywords need to have your best keywords.Heading tags: The spiders seek out what is in the header tags from H1 to H3. Surround your keywords by using header tags. H1 could only be utilized once. H2 could be used a couple of times and H3 can be utilized numerous times.Alt Tags: Used to give a description for a picture. When a mouse hovers over the image, the description will pop up and is recognized by the spiders. Use keywords in the Alt tags.Formatting of internet page: Bolding, italics, underlining keywords are noticed by the search spiders.Keyword density, frequency: Populate the web page with up to 6 % keywords, although some authorities recommend a maximum of 3% keyword density. Do not overpopulate.Anchor wording: Usage keywords in anchor wording or the content that shows for hyperlinks.2. Off-Site Optimization: The search engines need to find your site and index it.Submit your website to internet directory sites such as DMOZ and Yahoo or a host of other free website directories.Find additional websites that get subject matter that is relevant to your website and acquire inbound links from them. Create press releases and articles that feature links back to the internet site.Reciprocal linking will get you noticed, however, keep the number of reciprocal links below 30 % of the overall number of links on your website.Continuously add recent, original content to the web siteInclude an internet site mapTechniques Not Recommended for Search Engine OptimizationStay away from unethical search engine marketing strategies. These methods try to trick the search engines into thinking the web site is focused on one item, however it genuinely is marketing something else. The Googles and Yahoos will eventually realize you are utilizing popular keywords to receive traffic to your web site, yet the internet site actually has no relation to the popular keywords. When caught, Google will definitely either push your website down in the search positions or they might even remove you website entirely.Some of the unethical techniques to stay away from are:Google Bombing: Create a primary web site, then create numerous other web sites that all link to your main web site.Duplicate Web sites: By making minor changes, you create a duplicate of the main website.Cloaking: Displaying one internet site to the visitors, however presenting another web site to Google.Hidden Text: White space or words at a just a little different shade of white that contains numerous keywords.Doorway Pages: Set for one particular keyword (s) and redirects traffic back to your primary page.Automated Submission Software / Automated Link Building: Any program that claims to automate (do away with the work), however, does not really do the job. The search engines are trying to find the real thing.Keyword Stuffing: Loading meta tags with keywords.Link Farming: Having false links to your web site (setting up numerous other sites that link to your landing page.Paid Links: This is a gray area as most engines or sites wish to make a profit, however it’s not a true recognized link that will rank your internet site at the top.Bottom line, read each search engine’s policies. They will definitely advise you what is and is not allowed. Think about having to justify yourself to the search engine owner on what you set up. There are many above the board techniques you can implement to get the search engines to rank your site well without the employing the above methods.
About the Author

If you have the desire to start your own business, become an expert in online marketing, need products to sell and need expert training on how to sell the products, go to the author’s website KATEWILLIAMS.COM. Kate Williams is an online entrepreneur teaching people everyday on how to be successful on the web.

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