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Boosting Web Traffic With Viral Marketing

Boosting Web Traffic With Viral Marketing

Article by Ivan Kelly

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. And the promotion is so low cost that not investing in it could be downright business suicide. All it takes is a great idea, maybe a good addictive game, a funny story, or a fascinating Ebook or piece of software. Many ideas are still out there that will create gossip or a buzz. Often movies are promoted by using scandal and gossip to make them more popular. Remember the movie “The Blair Witch Project”?

Big companies have tried viral marketing and there have been many success stories with it. A classic example is Microsoft’s Hotmail. The creators utilized the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Viral Marketing Overview

Viral Marketing, also known as Viral Advertising, is a marketing technique used to build the public awareness of your product or company. Many techniques are used to reach out to the public without actually promoting the product but by riding on a transferable item that is appealing enough to encourage the recipient to actually pass it on, along with the company advertisement.

In a nutshell, companies ride on the idea that if people like the content of an item they will pass it on to their friends and family. In effect, someone known sponsors the item, such as a cool flash game, funny video, amusing story and such, and passes it on to another with the company brand or logo or the product’s description or any other content that helps promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because it is relatively low cost. To avoid being tagged as spam mail, viral marketing utilizes the eagerness of one person to pas on the product. If a person sees the name of someone they know as the sender, they won’t block it and will open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral products. They rely on the number of recipients a viral marketing is expected to reach in determining the amount or number of incentives that are attached.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic of potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most sites and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business if the competition has adopted it. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.


This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so much competition and rivalry, every available method of marketing must be employed.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worst of all, you business could just get killed.

While there are many methods and schemes used by e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral suggests a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

However, the viral effect, with the message about your website or product spreading from person to person, can have a powerful impact on the volume of traffic that visits your site, and correspondingly, your profits.

About the Author

Ivan Kelly managed a Direct Mail business with extensive mailing lists for ten years and has designed and promoted many websites. He also provides quality f’ree courses on key internet marketing subjects. A list of these f’ree courses is available at: www.WebStartAdvisor.com/info.html

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