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How To Turn Your Viral Marketing Campaign Into A Raging Pandemic

How To Turn Your Viral Marketing Campaign Into A Raging Pandemic

Article by Anne Duncan

Viral Marketing is the easiest and most cost effective way for anyone to successfully market their product or service online (it’s practically free). You may think that’s a bold statement if you’ve struggled to get a decent response from a viral marketing campaign in the past. Well, it’s like everything in life; you have to learn the secrets of how to turn your viral marketing campaign into a veritable pandemic!

Wikipedia says: “Viral Marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses”. In fact viral marketing has been around for thousands of years; we’ve been calling it Word -of-Mouth.

As a referral marketing strategy, Viral Marketing is more powerful than third-party advertising because it carries with it an implied endorsement from a friend. We value the opinions of our friends so we tend to at least take a look. It’s as simple as that.

Hotmail is one of the best examples of a viral marketing success story. They were the first to offer everyone free web mail accounts. Word spread quickly and literally millions of new customers signed up simply by using the “Click here to get your free web mail account” link at the bottom of every email sent out by existing customer. This was not only a highly successful strategy; it was a very low cost strategy too.

There are many different formats your viral marketing can take, so be creative. The obvious are things like emails, free articles and ebooks to download; audio and video clips: you’ll find a good example of using humor at www.askaninja.com…. and here’s one that’ll make you smile at www.youtube.com/watch?y=yr3x_RRJdd4.

The 8 Elements You Need To Turn Your Viral Marketing Campaign Into A Raging Pandemic are:

1. Self-Perpetuation

In short, create something buzz worthy. Something people will be inspired to share with their networks.

2. Feed Off Existing Networks

There are many ways to take advantage of existing networks online. This can be email, blogs, posting articles, posting on forums, press releases, posting videos. There are lots of places where tons of people will see your message.

3. Offer An Incentive

Viral marketing works best when a valuable and tangible incentive is offered. This encourages individuals to forward your message to their friends.

4. Don’t Consider The Referral An Opt-in

When a customer refers a friend, that referral should not be considered an opt-in to your list. You can include information in your message that will give people a reason to voluntarily opt-in to receive future mailings from you.

5. Personalize The Referral Email

Response rates increase dramatically when users can see that a message is coming from a friend, so it is best to personalize the email message to show that it’s from a recognizable source. The subject line is the key component in your viral marketing email, because it can immediately identify the email as friendly. Depending on the content of your viral message a good subject line might be “Hi! John Doe Thought You’d Like To Know About This” thereby identifying that the message was sent from a friend.

6. Track and analyze the results

As with any marketing campaign, tracking the results over time is absolutely necessary. There are a variety of easy to set up Ad Trackers internet marketers can use to track valuable data that can then be used to evaluate performance. Important metrics to analyze are pass-along, click-through and conversion rates. You should differentiate the click-through and conversion rates by original customers and referrals to evaluate their respective performances. These metrics will show you which offers and customers drive the highest ROI.

7. Continually Promote Friendly Referrals

Marketers who want to have their messages forwarded frequently should place a viral marketing offer in every relevant outgoing email message. Of course viral marketing makes for a great one-time campaign, but it can also be a highly effective, low cost tool for continuing to broaden the reach of your marketing messages over time.

8. Call To Action

This is the most important part of any viral marketing campaign, without one you’re wasting your time. Ask yourself what it is you want to achieve from your campaign. Is it more sales? Is it to build your list? Whatever it is, you have to give people a reason to respond in the way you want them to. You have to build into your campaign a way to achieve you desired outcome.

Whilst nothing is ever guaranteed, by following these eight simple elements you should be able to enjoy the benefits and rewards from very successful viral marketing campaigns all the way to the bank.

About the Author

For more details and ideas about Viral Marketing Strategies download this FREE Ebook at www.EbizResourceBox.com/vmsupertip.htm

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