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Viral Marketing, Do You Really Know What It Is?

Viral Marketing, Do You Really Know What It Is?

Article by Charles Dunbar

Viral marketing is more powerful than third-party advertising because it conveys an implied endorsement from a friend. It is simply utilizing pre-existing social networks to produce increases in brand awareness. Viral marketing is not about wasting people’s time, it is instead about giving someone something that want to spend time learning, reading, watching, etc. Viral marketing is only as effective as others say it is if it is be done properly.

In reference to internet marketing, I describe viral as something that is shared with your friends, family, etc. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Viral marketing is a technique that uses word of mouth or email to reach and affect an audience. Viral Marketing is so powerful because it is like a train building up speed. Viral marketing sometimes refers to Internet-based stealth marketing campaigns, including the use of blogs, web sites, and other forms of astro-turfing, designed to create word of mouth for a new product or service.

Viral Marketing includes using legitimate techniques like viral opt-in ezines, viral reprint articles, viral eCources, videos, and many more. I’ve explained some of the methods below.

Viral Opt-in Ezines are another great Viral Marketing technique that uses a very powerful combination. Ezines are a fun way to build a home based internet business, and all you need is some software and know how to create and promote a website. Offering your subscribers an Ezine is the quickest and easiest ways to drive tons of targeted traffic to any website. Ezines are sent out to subscribers who have requested to receive information on a specific topic on a consistent basis. Ezines are content-rich and informational online publications that are delivered to subscribers with permission through email.

Viral Reprint Articles are short articles that you allow other webmasters, affiliates, and ezine publishers to reprint or use on their website for free. Reprint articles are an excellent website marketing strategy, especially if you have a limited advertising budget. These are articles that you write or have written for you, and then you distribute these articles to as many websites as you can. Reprint articles are a great way of promoting your websites as well as to garner some good quality inbound links. They are also a great and easy way to add content to your site.

Viral eCourses are divided into a series of articles and lessons and are passed on to subscribers via an autoresponder. eCourses are the ideal training solution for new and small businesses and are a great way to build your visibility. eCourses are self-study courses that are delivered to your email inbox at regular intervals and normally divided into lessons that contain relevant reading material and exercises to reinforce what you are learning. Ecourses are a great way to build your visibility; increase others trust in you, and to build you up as an “expert”.

Viral video marketing has become the “rave” in the world of online electronic media where just about everyone has an entertainment center in their computer. Video marketing is viral and relies heavily on community submissions and social taqging. It can range from a clip of a seminar, a tutorial, a demonstration of your services, to a commercial. Video marketing is essentially free (other than the cost of the camera to shoot the video) and can be a very powerful strategy in getting targeted traffic back to your site, as well as in other facets of the marketing process like building relationships and branding yourself.

Viral marketing is an art, NOT a science. It is an oft-used buzz word and may not be entirely evident what it actually means. Viral marketing is the Internet term for what has been called “peer-to-peer,” “word-of-mouth,” “network marketing, “tell-a-friend”, “refer-a-friend”, “send-this-link” etc. Viral Marketing is still the best way to go when it comes to launching a startup product, in creating that buzz, and in getting filtered and quality feedback before making the big bang of unleashing your product/service into the world. It can work for anyone, without spending a single penny on promotions and advertising.

About the Author

Charles Dunbar is owner of DailyCashForLife.com and a leading authority on the marketing of your Home Based Business Opportunity and getting Internet Marketing Training. To learn more, visit my blog: www.CharlesDunbar.info

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